“AEW House Rules” Begins in March
AEW is launching live events, beginning in March. There have been rumors of AEW running live events (aka house shows) for some time. Now, AEW has issued the following statement:
Feb. 1, 2023 – AEW CEO, GM and Head of Creative Tony Khan today announced the launch of “AEW House Rules,” a live event series taking place on select weekends in markets across the country. Continuing the promotion’s meteoric rise and following the success of “AEW: Dynamite” on Wednesdays on TBS and “AEW: Rampage” on Fridays on TNT, fans can expect an up close and personal experience at local venues along with a spectacular and engaging environment.
H/T Wrestling News
The press release went on to describe what fans should expect:
These non-televised, live events will showcase an electrifying mix of matchups featuring the stars of AEW. Each event offers an even more immersive experience for fans, including customized merchandise, unique ways to engage with featured talent and in-show interactions different from what is featured on televised AEW programming.
H/T Wrestling News
It also stated when the first show will be held and how to get tickets:
The first AEW House Rules show will take place on Saturday, March 18 in Troy, Ohio, at the Hobart Arena and will feature Ohio’s own Jon Moxley, Claudio Castagnoli, Dr. Britt Baker, Darby Allin, Orange Cassidy, and many more. Tickets for all AEW House Rules shows start at $20 plus fees and can be purchased at AEWTIX.com starting Friday, Feb. 3 at 10 a.m. ET. Further show dates will be announced in the coming weeks.
H/T Wrestling News
This announcement should have wrestling fans talking as it presents opportunities for AEW. It also could present problems.
AEW Launching Live Events
Analysis: AEW has had trouble selling tickets for its TV tapings which invites the question how it expects to sell tickets for live events. It sounds like AEW is trying to book these as more personal experiences for fans.
If AEW’s live events succeed, it should add ticket and merchandise revenue to the promotion’s coffers. AEW does not have to disclose its financial earnings. AEW is a privately held company and is not required to issue statements like the WWE. Thus, it’s unknown whether AEW is operating at a loss or a profit.
Wrestlers may be excited at the chance to hone their craft on the road more. They may also be happy to get more opportunities in the ring. This could lead to AEW giving wrestlers pushes based on positive reactions at live events.
One downside is that more matches mean more chances for wrestlers to get hurt. AEW will have to consider telling its wrestlers to scale back taking sick bumps. Otherwise, live events could turn into a highway to the hospital for AEW’s daredevil performers.
What do you think of AEW holding live events? Let us know in the comments below.
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