PLE is a Smash Success for the WWE
The 2023 Royal Rumble wrecks records, making loads of dough and bringing in an astonishing amount of viewers. Let’s take a look at an excerpt from the WWE’s press release about the show’s success:
The event set a new all-time gate record at more than $7.7 million, far surpassing the previous Royal Rumble high in 2017 by more than 50 percent. Viewership of the event saw a 52 percent increase versus the previous record set in 2022.
H/T Wrestling News
In addition, the WWE raked in the cash from other revenue sources:
In addition, the 2023 Royal Rumble broke all-time venue merchandise and sponsorship records. Merchandise sales were up 135 percent versus the record set in 2022. Royal Rumble sponsorship revenue was up nearly 200 percent versus 2022 and featured the first-ever sponsored match (MTN DEW PITCH BLACK) and sponsored countdown clock (Applebee’s).
H/T Wrestling News
WWE Happy With Wrestlers’ Work at Rumble
The WWE was also pleased with its wrestlers’ performances. WrestleVotes is reporting:
2023 Royal Rumble Wrecks Records
Naturally, the WWE has to be psyched about the show’s performance, not only because it makes the company look even more appealing to potential buyers but because it shows potential broadcast partners how hot the product is right now.
What do you think about The Royal Rumble’s big-money win? Let us know in the comments below.
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